Peripheral View Media’s SIDE-EYE BLOG About Storytelling

We share stories and ideas about storytelling and the many ways to tell a story from unique perspectives.

Jenée Arthur Jenée Arthur

How Storytelling Differs from Traditional Advertising

Traditional marketing has been losing its foothold for awhile now. Storytelling has replaced traditional advertising due to its ability to engage audiences and win customers. Isn’t it time you used storytelling to make an impact in your marketing?

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Jenée Arthur Jenée Arthur

Genius and Creativity

A NASA study reveals 4-year-olds as creative geniuses in a powerful testament to the innate creativity within all of us. It underscores the imperative of nurturing creativity in young minds and reevaluating our educational systems to prioritize imaginative thinking and artistic expression. By recognizing the significance of the arts, storytelling, and creative exploration, we can foster a generation of innovators, problem solvers, and empathetic individuals capable of shaping a brighter future.

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Jenée Arthur Jenée Arthur

A Timeless Tradition

Storytelling is an intrinsic part of human culture and has been an essential means of communication since the dawn of humanity. From ancient civilizations to tribal communities, the art of long storytelling has played a vital role in preserving history, passing down cultural traditions, and entertaining generations. Let’s explore the rich tapestry of ancient and tribal storytelling traditions, exploring their significance and their enduring legacy.

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Jenée Arthur Jenée Arthur

 Preserving Legacies

Legacy documentaries and family history projects are invaluable additions to any family. They preserve and celebrate the stories, experiences, and values that define our lineage, fostering a sense of pride and belonging. By embarking on these projects together, families strengthen their bonds, reflect on their own lives, and leave a lasting legacy for future generations to cherish. As a production company, we are honored to be part of this journey, helping families weave their narratives into captivating stories that will endure the test of time.

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Jenée Arthur Jenée Arthur

Be Unique

A unique brand is buzzworthy. Customers naturally want to share exciting and rare experiences. Word-of-mouth promotion can be more potent than any marketing campaign, extending your reach far beyond your efforts.

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Jenée Arthur Jenée Arthur

Experts and Anybodies

The intersection of "expert culture" and the accessibility of amateur photography, videography, and design has transformed how businesses approach visual content. While it can provide cost-effective options, authentic engagement, and diverse perspectives, it also poses challenges related to quality, consistency, and maintaining brand value. To navigate this landscape effectively, work with someone in-house or outsource the work to an agency that embraces your unique brand guidelines and develops and produces strategic content curation.

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Jenée Arthur Jenée Arthur

The Power of Collaboration

The collaboration between a production house and a creative agency is a winning formula for clients seeking exceptional content. Clients can access a powerful combination of talent, expertise, and resources by harnessing the creative agency's vision and the production house's technical and storytelling prowess.

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Jenée Arthur Jenée Arthur

Using Creativity To Give Your Writing Flare

Using descriptive words in your writing adds a captivating flair that engages readers and brings your content to life. By carefully selecting vibrant adjectives and adverbs, you can paint a vivid picture in the reader's mind, evoking emotion and creating a sensory experience.

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Jenée Arthur Jenée Arthur

Storytelling Structure is Nonsense

Storytelling. It’s a part of our cellular makeup—as if the need to hear and express stories were part of our DNA. Join Salman Rushdie as he inspires us to tell our stories, to make them vivid, and, most of all, to finish them.

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Jenée Arthur Jenée Arthur

Animation Videos Captivate and Engage Audiences

Animation videos offer a unique and powerful medium for brand marketing. Their inherent creativity, simplification of complex concepts, and high engagement levels make them an excellent choice for brands looking to stand out.

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Jenée Arthur Jenée Arthur

Threads—A New Era of Social Media Connectivity

My favorite thing about this new social platform is all the commentary about the logo. From a Tamil letter, or @ symbol to an ear, Threads’ grandparent company, Meta, has given us all something to talk about.

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Jenée Arthur Jenée Arthur

Aim

While working as a video producer in Seattle, I primarily produced commercial videos. An art director sent me this video, saying, “I aspire to start shooting this type of goodness with you one day soon.”

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