Writing That Compels Your Audience To Do What You Want
We write compelling content that leaves your audience feeling what you want them to feel and encourages them to do what you want them to do.
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Plot, character, setting, conflict/resolution. This is the basic story formula of the times. Every piece of fiction and all good movies follows this structure. This is where you and your reader take a journey together. “Over the river and through the hills….”
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This is where we break the rules or bend them slightly.
This type of writing made your high school English teacher slightly cringe while muttering, “This kid’s got talent.”
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This is the writing you engage in when you have a strong stance about something. This anecdotal writing moves audiences to feel or do something you want them to feel or do. It’s the magic juju of social media messaging (Hint. Hint).
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This writing conveys the details, immersing the reader into the story. This is the delicious nectar of narrative and creative writing.
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The ‘who,’ ‘what,’ ‘when,’ ‘where,’ ‘how’ type of writing. It’s basic and straightforward, even though the word ‘expository’ sounds haughty. It’s when you want to get your point across without jargon or fluff.